KOIOS nootropic beverages to be distributed through KeHE
By Food in CanadaFood In Canada Products Beverages Specialty Foods
June 19, 2020, Vancouver, B.C. – Koios Beverage Corp. has re-engaged with KeHE Distributors, a well-established national distributor of fresh, natural, organic and specialty food and beverage products with a network of more than 35,000 retail outlets across North America.
All five flavours of the company’s KOIOS™-branded functional nootropic beverages will be distributed through KeHE as part of its elevate™ program.
At the end of 2019, KeHE published a report with its predictions for the top five grocery industry trends for 2020, which included nootropics as a category experiencing growth based on an increased interest in supporting brain health.
Founded in 1952, KeHE is an employee-owned company that has more than 5,500 individuals across a network of 16 distribution centres in the United States and Canada, with a fleet of 500 trucks with daily routes from coast to coast. KeHE distributes more than 65,000 SKUs to the stores of its retail partners in North America, which include chain and independent grocers, mass merchandisers, convenience stores, and natural holistic pharmacies.
KeHE is also a certified “B Corporation” in good standing with B Lab, a body that measures companies’ entire social and environmental performance according to a rigorous set of standards. Fewer than 3,300 companies worldwide hold this certification.
KeHE’s elevate™ program for emerging suppliers is intended to bring promising early-stage brands to KeHE’s retail partners as a way of enhancing their brand portfolio.
“We have always held KeHE in high regard as both an impressive distributor of natural and organic specialty products, and as an exemplary corporate citizen,” said Koios CEO Chris Miller. “Through its partnerships with Albertsons and Sprouts, in addition to numerous other retailers, their top-notch curation strategies and distribution network has earned them a footprint of more than 35,000 stores to which they distribute products.
“We are very excited to be part of their elevate™ program in which Koios will benefit from the dedicated support of KeHE’s category managers to drive the success of our products in the stores of their retail partners. We look forward to our continued partnership with KeHE to grow the profile of our KOIOS™ line of nootropic beverages.”
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