Koios hires marketer to expand footprint in southwestern U.S.
By Food in CanadaBusiness Operations Food In Canada Products Beverages
February 18, 2020, Vancouver, B.C. – Koios Beverage Corp. has retained San Antonio, Texas-based retail brokerage firm Creative Sales & Marketing, Inc. (CSM) to place its products in new storefronts in the southwestern United States, with a focus on big box grocery retailers and specialty retailers of natural goods.
CSM will be introducing all of Koios’ current beverage and supplement products to prospective new retailers. The company believes that the efforts of CSM will also be instrumental to building early-stage awareness of the recently-launched Fit Soda™ line of functional beverages, complementing existing promotional efforts that are currently under way.
With an objective of expanding Koios’ presence in the southwestern U.S., CSM will present the company’s products to its existing buyer contacts at its retail partners, and it will also establish new buyer contacts through events such as trade shows.
“As our products continue to gain popularity, we have to be very strategic about placing a reliable supply of our products in stores to meet and sustain existing demand, as well as to foster new demand,” Koios chief executive officer Chris Miller said in a press release. “Successful in-store placement of a new product takes far more than just getting a chain to purchase or stock the inventory; it takes a results-driven plan at the outset, attentive eyes and ears on an ongoing basis, and a dynamic approach to acting upon sales data and customer feedback to keep the product’s in-store presence at the top of its game.
“We are very impressed with how CSM has made relationships with so many retailers in the southwestern United States, representing more than 7,000 doors through which our products can ultimately be sold. We look forward to working with CSM and their team who will act as our partners as they apply their expertise to our product line to drive value and long-term growth.”
Founded in 2001, CSM has worked with hundreds of different vendors of consumer goods, including nationally-recognized brand-name goods, as well as makers of private-label goods sold under retailers’ proprietary store brands.
To date, CSM has placed more than 4,000 stockkeeping units on store shelves. Currently, CSM has a reach that consists of approximately 7,000 retail outlets across the U.S., including locations of Sam’s Club, Whole Foods, H-E-B, Kroger, and Albertsons.
Koios has an available distribution network of more than 4,400 retail locations across the U.S. in which to sell its products. Koios has relationships with some of the largest and most reputable distributors in the U.S., including Europa Sports, Muscle Foods USA, KeHE, and Wishing-U-Well.
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