KFC embraces analytics to help streamline operations

June 3, 2020, Vaughan, Ont. – KFC, a subsidiary of Yum! Brands Inc., has selected Manthan, a leading cloud-based artificial intelligence and analytics provider, as a strategic partner in the company’s digital transformation journey.

Over the last number of years, KFC Canada has been making digital the priority in every aspect of its business – from restaurant back-of-house efficiencies to digital ordering. With more than 600 restaurants across Canada and online sales continuing to be an exponential growth lever for the brand, speed-to-insights is critical to becoming an agile business.

“In our business, the ability to drive value and quickly adapt to changes in micro-demand is critical to optimizing various aspects of our business,” said Reza Kouhang, chief financial officer at KFC Canada. “The rich and contextual decision capabilities in Manthan make it easy for our business to know and respond to these opportunities so that our consumers can access our crave-worthy chicken faster and fresher than ever before.”

KFC aims to gain deeper insights across all aspects of its restaurant business, including dynamic demand, inventory, operations, ecommerce, guest experience, voice of customer, marketing and CRM, audit and compliance and associate training and productivity.

Manthan’s SaaS-based Restaurant Analytics Solution will serve as the enterprise analytics platform to centralize data across all functions and leverage the power of actionable dashboards, advanced analytics and algorithmic decisioning to make every strategy and action data-driven – both within KFC as well as the company’s key franchisee partners.

“We are proud to partner with an iconic brand like KFC,” said Sivakumar Harihariyer, SVP and head of Americas at Manthan. “The restaurant industry is embracing data and analytics in a big way to create innovative customer experiences and optimize every aspect of the business. Key to success is a strong foundation and our vision is not only to deliver quick actionable insights but to help KFC Canada innovate with prescriptive analytics and AI adoption to rapidly move up the analytics maturity curve.”

KFC is a global chicken restaurant brand with more than 600 locations in Canada alone.

Manthan is a leading cloud analytics company helping consumer-facing businesses create algorithmic customer experiences.