Food In Canada

Gerry Moroso appointed as Canadian national sales director for Silver Hills

By Food in Canada   

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May 1, 2020, Abbotsford, B.C. – Silver Hills, the parent company behind better-for-you-brands Silver Hills Bakery, One Degree Organic Foods and Little Northern Bakehouse, has appointed Gerry Moroso to the role of national director, sales – Canada.

Moroso brings more than 25 years of experience in consumer packaged goods sales, representing a broad range of categories and customers from coast to coast.

Most recently a director of key accounts with Global Appetite, Moroso began his sales career in 1993 with Warner Lambert Canada (Adams division) as a territory and district sales manager. He then moved to national account level roles through several mergers and acquisitions with Pfizer and Cadbury Adams, followed by team lead roles at Reckitt Benckiser.

In 2009, Moroso joined Pinnacle Foods Canada (now Conagra Brands) as a manager, national customer development, working with their broker partners in all regions of Canada. He became a director, leading Sobeys, Walmart, Loblaws, Longo’s and Giant Tiger and spent the next decade building strategic partnerships, driving sales, mentoring teams and building in-house capabilities for direct account management.


As the newest member of the Silver Hills sales team, he will oversee, plan, and direct all sales activities for the organization in Canada.

“We’re excited to have Gerry pair his deep knowledge of the Canadian market and the better-for-you space with his passion about selling our premium lineup of natural and organic brands,” said Danny Houghton, chief customer officer. “He’s an excellent addition to our team.”

“I am very excited to be joining the Silver Hills Team,” said Moroso. “I want to continue my journey with Silver Hills, representing fresh, wholesome products that help promote a healthier lifestyle which we need more than ever right now as we help each other navigate through challenging times.”

Silver Hills operates a large, world-class, GFSI-certified sprouted bakery facility based in Abbotsford, B.C.


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