NIAGARA FALLS – The Government of Canada announced an investment of up to $1,072,335 to the Canadian Meat Council (CMC) under the Canadian Agricultural Partnership’s AgriMarketing program, while attending the 99th Annual Conference in Niagara Falls, Ont. This funding will help Canada’s meat industry accommodate growing demands here and around the world.
This funding was made under the Canadian Agricultural Partnership’s AgriMarketing Program: National Industry Association (NIA) Component, a five-year, up to $121 million federal initiative that aims to increase and diversify exports to international markets and seize domestic market opportunities. The Canadian Agricultural Partnership is a five-year, $3 billion investment by federal, provincial and territorial governments to strengthen the agriculture and agri-food sector.
In collaboration with the Canadian Pork Council (CPC) and the Canada Cattlemen’s Association (CCA), this investment will help the Canadian Meat Council undertake such activities as inspection visits by international officials to ensure that Canadian facilities meet food safety requirements. It will help build relationships with foreign industry partners, and also provide timely information and expertise for global trade missions. Increasing markets will benefit Canadian producers and processors and provide an avenue to maximize the value of pork and beef products.