Food In Canada

PureKana Wellness launches its Metaverse Shop

By Food in Canada Staff   

Business Operations Specialty Foods Editor pick Metaverse PureKana Simply Better Brands

PureKana Wellness, a Simply Better Brands asset, expands its current metaverse footprint by launching its Metaverse Shop.

Simply Better Brands Corp. has partnered with New Frontier Presents to expand its metaverse footprint. The alliance enables the company to develop digital brand and shopping experiences in the omni-channel environment of virtual reality, tablet, and mobile. PureKana was one of the early Metaverse movers in the plant-based wellness category with its initial entry this past February.

“As shopping behaviours evolve, we see the metaverse as a diverse experiential canvas enabling us to engage with our consumers wherever and however they choose to shop,” said Kathy Casey, Simply Better Brands CEO. “After completing our initial entry of branded gamification of our PureKana Wellness Brand this past February, our Metaverse Store is now active and shoppable in Somnium Space and Cryptovoxels.  Future explorations may include a broader wellness spa parcel placement of our broader portfolio, NFT tokens, NFT loyalty programming and digital currency. Leveraging emerging technologies is a core strategy to drive awareness, acquire customers and strengthen loyalty to our brands.”

“We are proud to announce the deployment of the first Web3 Metaverse E-Commerce CBD store with our strategic partner Simply Better Brands,” said co-founder of New Frontier Presents, Jeff Buesing. “Users can visit PureKana locations in the Metaverse, place an order in virtual reality and have the order delivered to their home.


PureKana’s flagship location is at the Odds City Pyramid in Somnium Space.

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