Bartek Ingredients is celebrating its 50th year as the global leader in malic and fumaric acid with a series of investments in its brand, facilities, and leadership team. Bartek will officially unveil its new brand identity at the IFT Food Expo 2019, June 2 to 5 in New Orleans.

Bartek’s new logo has maintained the purple and now includes a logo mark representing Bartek’s people, products, processes, and customers.

Since its inception in 1969, Bartek has been committed to being the flexible, reliable partner for malic and fumaric acids, which deliver wide-ranging benefits to the markets they serve, including:

• Foods and Beverages: Improves and enhances flavor, improves dough machinability, functions as an antimicrobial in bakery, lowers ingredient and packaging costs and more.
• Animal Nutrition:Shown to reduce methane emissions in beef cattle, promote weight gain in suckling pigs and poultry, function as an antimicrobial and better manage the pH balance of feed systems.
• Industrial Applications:Used to promote quality, safety, and efficacy in a broad range of products including unsaturated polyester resins, alkyd resins, printing inks, paper sizing, surfactants, plasticizers, concrete, and more.
• Pharma & Personal Care:Diminishes the flavor impact of active components and strengthens the intensity of fruit flavors in supplements, throat lozenges, cough syrups and more.

TorQuest Partners acquired Bartek in November 2018 and has since invested substantial capital in improvement and expansion projects demonstrating the company’s continued commitment to its customers worldwide. Earlier this year, Bartek expanded its capacity by 5,000 tons per year and added to its leadership team. Additional projects scheduled for completion in 2019 include upgrades to Bartek’s laboratories and office facilities and further automation of its production lines.