The Lay’s brand is teaming up with Doritos Nacho Cheese, Smartfood White Cheddar and Miss Vickie’s Spicy Dill Pickle to create Lay’s Nacho Cheese flavoured potato chips, Lay’s White Cheddar flavoured potato chips, and Lay’s Spicy Dill Pickle flavoured potato chips.
“True icons are capable of endless reinvention – and it doesn’t get more iconic than Lay’s,” said Jess Spaulding, chief marketing officer of PepsiCo Foods Canada. “We are excited to kick-off summer by supporting the limited edition Lay’s Flavour Icons by partnering with Canadian artists to reinvent a classic song inspired by some of the most iconic flavours Canadians love.”
Lay’s asked three Canadian musicians, City Fidelia, Crash Adams and Lindsay Ell, to reinvent the iconic song Take On Me by A-ha, each drawing inspiration from one of the limited edition flavours. Lay’s Nacho Cheese (Doritos) inspired a hip hop track by City Fidelia, Lay’s White Cheddar (Smartfood) inspired a pop track by Crash Adams and Lay’s Spicy Dill Pickle (Miss Vickie’s) inspired a country track by Lindsay Ell.