Food In Canada

Hellmann’s Canada unveils shoes made from food waste

April 25, 2024  
by Food in Canada Staff

Products
Sustainability
food waste
Hellmann's Canada
Second Harvest
Unilever


Hellmann’s Canada launches 1352: Refreshed Sneakers, a new limited-edition sneaker made from common food waste items, such as corn, mushrooms, apples, and grapes. The sneakers were conceptualized, designed, and manufactured in collaboration with Italian-based brand Id.Eight.

The naming of the sneakers is a callback to the monetary value ($1,352) the average Canadian household wastes in food each year.

“Hellmann’s has a longstanding history of taking the necessary steps to address, raise awareness, and reduce food waste,” said Harsh Pant, Sr. brand manager for Hellmann’s Canada. “With 1352: Refreshed Sneakers we’ve created a visual representation of Canadians’ food waste, aimed at sparking conversation and challenging consumers to take small steps to reducing that $1,352 amount of food that’s wasted each year.”

Canadians can get a chance to win a pair of 1352: Refreshed Sneakers at www.hellmanns.ca. For every entry, Hellmann’s Canada will donate the equivalent of 10 meals to long-standing charity partner, Second Harvest, supporting their mission to rescue food and reduce waste. Hellmann’s Canada has committed to providing a $25,000 donation, which will provide enough food for 75,000 meals.

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