Hellmann’s Canada unveils shoes made from food waste

Hellmann’s Canada launches 1352: Refreshed Sneakers, a new limited-edition sneaker made from common food waste items, such as corn, mushrooms, apples, and grapes. The sneakers were conceptualized, designed, and manufactured in collaboration with Italian-based brand Id.Eight.

The naming of the sneakers is a callback to the monetary value ($1,352) the average Canadian household wastes in food each year.

“Hellmann’s has a longstanding history of taking the necessary steps to address, raise awareness, and reduce food waste,” said Harsh Pant, Sr. brand manager for Hellmann’s Canada. “With 1352: Refreshed Sneakers we’ve created a visual representation of Canadians’ food waste, aimed at sparking conversation and challenging consumers to take small steps to reducing that $1,352 amount of food that’s wasted each year.”

Canadians can get a chance to win a pair of 1352: Refreshed Sneakers at www.hellmanns.ca. For every entry, Hellmann’s Canada will donate the equivalent of 10 meals to long-standing charity partner, Second Harvest, supporting their mission to rescue food and reduce waste. Hellmann’s Canada has committed to providing a $25,000 donation, which will provide enough food for 75,000 meals.