Keurig Dr Pepper Canada enters the sports hydration category

Keurig Dr Pepper Canada signs an exclusive long-term agreement with Cab Can for the sale and distribution of Electrolit, a premium hydration beverage, in Canada. This partnership marks KDP Canada’s entry into the sports hydration and dehydration beverage category.

“Building on the continued growth and expansion of our portfolio, we are delighted to enter into sports hydration with a premium option like Electrolit,” said Jean Gagnon, senior director, cold beverages at KDP Canada. “Electrolit is set to transform the way consumers approach hydration by offering a superior solution that goes beyond conventional sports drinks and an alternative for those seeking a comprehensive hydration solution that aligns with an active lifestyle.”

The transition of Electrolit distribution to KDP Canada will take place in early 2024.