Fanta rolls out new orange flavour

Fanta launches an all-new Fanta Orange. The new Fanta Orange is said to be bolder and fruitier.

Fanta is celebrating the new flavour through an integrated campaign, designed to immerse the senses.

Fans are encouraged to come along for the ride through the Fanta Digital Ride n Sip, a new, interactive mobile game that simulates the Fanta Orange flavour. This virtual game has fun rewards for players along the way and players can even experience Fanta Orange flavour in-person at the experiential activations across Canada, which includes a scented mural in Toronto.