Cove Gut Healthy Drinks launches Canada’s first zero-sugar, functional soda
Cove Gut Healthy Drinks
Cove Gut Healthy Drinks launches Cove Gut Healthy Soda, Canada’s first-ever zero sugar, functional soda, made with 1 billion probiotics and prebiotics.
Cove Soda is made with a proprietary, natural plant blend sweetener that combines probiotics and prebiotics to enhance gut health.
CEO John MacLellan says, “Our success with Cove Kombucha has given us great insight into consumer behaviour, including their continuous desire to educate themselves on improving gut health. We’ve continued to innovate based on these learnings along with consumer trends that reveal a strong interest in decreasing sugar consumption. Cove Soda allows us to respond to consumers’ desire to decrease their consumption of sugar while simultaneously improving their gut health.”
Cove Gut Healthy Soda is sold across Canada at Sobeys, Loblaw stores, and several local health food stores. The brand recently expanded to online sales with Well.ca.