CoolWay, formerly CoolWhey, launched seven flavours of low-calorie, guilt-free ice cream at more than 1,600 retail locations across Canada.
The company says each scoop of CoolWay has the same taste as regular ice cream but with less sugar and more protein.
Each 500-mL container of CoolWay has 28 grams of protein and has 50 per cent less sugar than traditional ice cream. With less than 360 calories per container, CoolWay is also gluten-free, vegetarian friendly and made in a peanut-free facility.
The flavours include: Chocolate Chip, Vanilla Bean, Salted Caramel, Toasted Coconut, Chocolate Chip, Cookies & Cream, Mint chip and Blueberry Waffle Crisp.
CoolWay tubs retail for $5.99 and are found at Walmart, Metro, FreshCo, Longo’s, Co-Op, Whole Foods, Sobeys, IGA, and Safeway stores and in independent health food stores.