Coca-Cola unveils new flavour co-created by AI

Coca-Cola launches Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience from Coca-Cola Creations.

Coca-Cola Y3000 Zero Sugar is the first futuristic flavour co-created with human and artificial intelligence from Coca-Cola.

The drop also includes a new AI-powered experience that will give fans a perspective on what the year 3000 could look like. By scanning the Coca-Cola Y3000 can, fans will be taken to the Creations Hub where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.

Coca-Cola created the Y3000 experience by tapping into human and artificial intelligence to understand how fans envision the future through emotions, aspirations, colours, flavours and more. Fan’s perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca-Cola to create Y3000.