Bodyarmor set to launch in Canada

Bodyarmor Sports Nutrition is expanding distribution of its premium sports drink products internationally. Beginning in January 2024, Bodyarmor will be available across Canada.

“This is a major moment and key milestone for the Bodyarmor brand and one we do not take lightly,” said Federico Muyshondt, CEO, Bodyarmor Sports Nutrition. “We have seen incredible growth in the 10+ years since our inception and are excited to bring our premium lineup of products to new markets with our first stop being Canada.”

The brand will bring its original product, Bodyarmor Sports Drink, as well as the low-calorie version, Bodyarmor Lyte, to Canadian consumers.

Muyshondt added, “International expansion has been on our mind for quite a while, and we are extremely proud to be able to make this happen in partnership with the Coca-Cola Company and Coke Canada Bottling.”