Food In Canada

Guru to launch Yerba Mate drink in the U.S.

By Food in Canada staff   

Products Beverages Plant-based foods Editor pick energy drinks functional beverages GURU Quebec

Guru Organic Energy Corp., a Canadian-based organic energy drink brand, is all set to launch the Guru Yerba Mate drink in the U.S. market.

Yerba Mate is infused with functional and energy-boosting plant-based ingredients. It has an açai superberry flavour with a touch of mint.

“Guru’s goal is to constantly innovate by using functional ingredients and creative plant-based recipes to craft energy drinks that deliver good taste and good energy. On the heels of the successful launch of Guru Yerba Mate in Canada, we are excited to make this top-ranking plant-based energy drink available to U.S. consumers,” said Carl Goyette, CEO of Guru.

Guru Yerba Mate will be available for delivery effective June 1, 2021, through Guru’s grocery, natural, c-stores and drug channels partners, namely KeHE and UNFI, as well as through other distribution partners, Guru direct delivery and online through Amazon and


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