Molson Coors to quadruple production of hard seltzer

Molson Coors Beverage Company is increasing hard seltzer production capacity in its Canadian operations by 300 per cent. The expansion is part of a $100-million investment in the company’s Canadian hard seltzer portfolio, and is mostly allocated for the Toronto brewery.

“Hard seltzers are fairly new in Canada, but Vizzy and Coors Seltzer have already proven to be hits,” says Frederic Landtmeters, president of Molson Coors in Canada. “Quadrupling our production capacity will allow us to make a lot more of our highly sought-after hard seltzers and better equip us to meet consumer demand well into the future.”

The company expects to be producing and co-packing Vizzy and Coors Seltzer, both malt-based and spirit-based, in-house at the Toronto brewery as early as Winter 2022, and will continue to assess capabilities over time as product innovations and offerings come to surface.