The Toronto Vegetarian Association (TVA) is hoping consumers will go meatless on Mondays. The group, which is the largest vegetarian association in Canada, wants Torontonians to give up meat just once a week for six consecutive Mondays.
A growing trend
It’s a trend that has already taken hold in the U.K., led by Sir Paul McCartney, and in the U.S. by commentators such as Al Gore and Michael Pollan.
“It’s a great way to reach out to people who might not be ready to consider going completely vegetarian, but are interested in healthy, sustainable eating,” says David Alexander, executive director of the TVA. “Meatless Mondays is an easy way to do three important things: improve your health, reduce your carbon footprint and be kind to animals.”
According to the association, giving up meat once a week can have significant consequences, both for human health and for the health of the planet. Adding more whole grains, legumes, vegetables, nuts and fruit to your diet can help to lower blood cholesterol levels, lower blood pressure, maintain a healthy weight and cut the risk of stroke, diabetes and cancer. Meanwhile, TV says that cutting out meat products can help fight climate change and reduce our ecological footprint.
The TVA’s Meatless Mondays program begins April 19 and runs until May 24. For more information visit www.meatlessmondays.ca