With the increasing demand for natural and organic solutions, Symrise announced the launch of a new collection of organic-certified and non-GMO flavours.
The new collection is under the umbrella of Code of Nature, which offers taste solution platforms to food and beverage brands that want to meet the demand for nutritious food while still delivering on flavour.
The new collection meets the requirements for Quality Assurance International (QAI) to international (IFOAM) standards of organic accreditation.
“Millennials are the fastest-growing demographic of consumers who want what’s best not only for themselves but their families, too. So, when it comes to foods and beverages, organics are on the top of their grocery lists,” said Emmanuel Laroche, vice president marketing and consumer insights and global marketing leader for Symrise.
Millennial parents constitute 52 per cent of all parents buying organics for their households. Due in part to the trend by Millennial consumers, the organic snack market alone is projected to grow over 60 per cent, or $745 million, between 2016 and 2021.
Symrise products use natural ingredients and are from sustainable sources of organic raw materials, without the use of synthetic pesticides and fertilizers, GMOs, radiation, antibiotics or growth hormones.
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