Sweegen begins commercialization of its newest brazzein sweetener

Sweegen has announced the commercialization of its newest advance in sweetness, the high-intensity sweetener brazzein. Starting this month, food and beverage brands can begin product development activities with Sweegen’s Ultratia brazzein.

Samples are ready for brands interested in expanding their sugar reduction toolkits. Brazzein is 500 to 2,000 times sweeter than regular sugar and zero-calorie, making it an alternative to sugar, artificial sweeteners, and nature-based sweeteners such as stevia rebaudioside A.

“In 2021, Sweegen launched our Taste Blazer concept, which is a promise to the food and beverage industry that we will help forge a new path for creating truly better-for-you foods,” said Sweegen’s Senior vice-president of marketing, Sally Aaron. “Sweegen’s Ultratia brazzein is a key tool to help brands explore entirely new ways to improve the health profile of existing and new products.”

Brazzein is a protein sweetener that promises little to no bitter aftertaste and helps reduce sweet linger, thereby reducing the taste challenges that have historically been a problem in the natural sweetener space. Brazzein is ideal for sugar reduction across various food and beverage applications.