Sneak peak – 2020 Public Trust Research results coming November 10

CCFI will be releasing the 2020 Public Trust Research Data on Tuesday, November 10th at 4:00 p.m EST, during the upcoming 2020 Virtual Food & Nutrition Forum. Take a sneak peak at the key findings below:

Confidence in Canada’s Food System at an All-Time High
This past year our food system has faced exceptional pressures and public scrutiny, but our sector has remained strong resulting in Canadians feeling optimistic about the food they eat and those who produces it.

Affordability is Front of Mind
A reflection of the unprecedented time we are living in, Canadians are facing economic strain on several fronts including food affordability. In particular, access to healthy, affordable food is a critical issue for Canadians.

Sustainability – More Than Just a Buzzword
Sustainability in food is not just a trend but a requirement to be a trusted and successful food system player. When it comes to sustainability, do not get left behind! Those who are the most innovative will be the most successful.

What Gets Measured Gets Managed
Public trust in Canada’s food system is hard to earn but easily eroded, and fostering trust requires collaboration across the entire value chain. Improvement is required in standardized and consistent measurement of the agri-food industry’s public trust efforts.

Learn about these key findings and more by tuning in to the release of CCFI’s public trust research by signing up for this free webinar today!