Plant-based news from BevCanna, PlantX and Baskin Robbins
Food in Canada StaffFood In Canada
Canadian-based BevCanna has launched their new range of plant-based functional beverages and products, TRACE Wellness. Meanwhile, PlantX Life vegan products platform has launched PlantXpress, a membership option giving its customers access to a variety of benefits and exclusive membership offers. Also, Baskin-Robbins’ now offers a new oatmilk-based and vegan-friendly flabour, Strawberry Streusel, a scoop of plant-based goodness that replicates the indulgent experience of ice cream.
Sourced from a natural aquifer deep in the interior of British Columbia, the natural slow filtration of pristine back country rain and melted snow through layers or rock and stone create Trace’s unique spring water. Fulvic and humic minerals, which naturally occur in nutrient rich soils and mineral dense rock sediments, are highly concentrated sources of trace minerals and create TRACE’s subtly pure flavour.
The potential health benefits of fulvic and humic minerals were first recognized centuries ago and current research supports four key benefits: Gut Health, Immune Health, Cognitive Performance and Gentle Cleansing.
TRACE is focused on environment impact as well. TRACE’s newly redesigned labeling has decreased the plastic used by almost 50% – and we’re constantly evolving our packaging solutions to minimize the impact across our entire line of products. Here are the benefits summarized:
- Gut Health – Absorb more nutrition from your food. Fulvic and humic minerals promote your cells’ ability to absorb essential nutrients and keep out the bad (also known as selective cell permeability).
- Immune Health – Studies show that fulvic and humic minerals act as catalysts, helping activate and energize your immune cells and building a strong natural defense system. By supporting healthy cellular function, they can help protect against free-radical damage.
- Cognitive Performance – Fulvic and humic minerals have been shown to help protect against cognitive degeneration and decline, keeping your mind sharp.
- Gentle Cleansing – Fulvic and humic minerals also naturally chelate harmful substances such as heavy metals, that may be found in your bloodstream. To chelate means to “bind to” and “break down” particles, assisting in their removal from the body.
PlantXpress is the latest initiative designed for PlantX’s growing plant-based community.
PlantXpress will be offered to customers for a fee of $24.95 per month or $199.95 per year. Membership benefits of PlantXpress include free shipping on orders of $49.95 or more on the PlantX e-commerce platforms, a 5% discount on PlantX purchases (online or at brick-and-mortar stores) and access to exclusive PlantXpress special events and promotions. PlantXpress orders will be shipped within 1-2 business days providing for swift access to PlantX’s products.
“The new membership is a strategic decision rooted in the core PlantX commitment to the customer experience,” said Julia Frank, PlantX CEO. “By offering PlantXpress memberships, we are seeking to deliver improved customer satisfaction and value to our PlantX community.”
PlantXpress memberships can be purchased on the Company’s United States and Canadian e-commerce platforms by clicking here. Full terms and conditions of PlantXpress memberships are available on the PlantXpress website.
“We are always looking for new and improved ways to meet the needs and wants of our community and PlantXpress is an important step in achieving that goal,” said Sean Dollinger, PlantX Founder. “PlantX can now better engage with its customers by providing exclusive benefits to the PlantXpress members.”
As the first major national ice cream shop to offer oatmilk-based flavors, the experts at Baskin-Robbins have been hard at work creating an oatmilk base that has the same smooth and creamy consistency of traditional ice cream with a slightly sweet oat flavor. The result is an oatmilk base that perfectly balances the strawberry, cinnamon granola and crumbly streusel in May’s Flavor of the Month – and delivers on the flavor experience that Baskin-Robbins’ guests love and expect.
“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
Baskin-Robbins’ new oatmilk-based flavor comes just two years after the brand’s first non-dairy flavors were launched in 2019. In addition to May’s Flavor of the Month, the brand is planning to release additional oatmilk-based flavors later this year.
The new Non-Dairy Strawberry Streusel can be put to an official taste test with “no contact” delivery with DoorDash or Uber Eats – and from May 17- May 23, guests can receive $5 off their first Baskin-Robbins order of $15 or more** on Uber Eats and Postmates, where Baskin-Robbins will be available beginning mid-May. Ice cream fans can also place an order at order.baskinrobbins.com or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out, or curbside where available.
Get all the sweet details on this month’s offerings by visiting www.BaskinRobbins.com or follow along on Instagram (www.instagram.com/BaskinRobbins), TikTok (www.tiktok.com/@baskinrobbins), Twitter (www.twitter.com/BaskinRobbins) and Facebook (www.facebook.com/BaskinRobbins).
*Baskin-Robbins’ definition of a vegan menu item is a food or beverage with no animal sources: no meat, fish, shellfish, milk, egg or honey products, and no enzymes and rennet from animal sources. All Baskin-Robbins menu items (vegan and non-vegan) are prepared in the same area. Baskin-Robbins cannot guarantee that there will be no cross-contact between products or ingredients.
**Expires 05/23/2021. While supplies last. Taxes and fees apply. Minimum order of $15 before taxes and fees is required. Limited to one redemption per customer. Cannot be combined. Participating locations only.
Named a top snack and beverage franchise in the United States by Nation’s Restaurant News in 2020, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com.
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