Unilever expands ice cream portfolio, acquires Yasso
By Food in Canada Staff
Business Operations Dairy Editor pick Unileve Yasso
Unilever enters into an agreement to acquire Yasso Holdings, a premium frozen Greek yogurt brand in North America.
Founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington, Yasso offers a range of low-calorie products.
The acquisition is aligned to the premiumization strategy of Unilever’s Ice Cream Business Group. Yasso joins other brands in the portfolio including Ben & Jerry’s, Magnum and Talenti.
Matt Close, president, Ice Cream Unilever said, “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘better for you’ segment. This acquisition is a great step in the evolution of our ice cream portfolio in North America toward high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere,” said Klane and Harrington.
The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.
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