Prime Drink Group to acquire Triani Canada
By Food in Canada StaffBusiness Operations Beverages Editor pick Prime Drink Group Quebec Triani Canada
Prime Drink Group enters into a binding letter of intent to acquire all of the issued and outstanding common shares of Triani Canada.
Triani is a Québec-based company specializing in the production, bottling and sale of alcoholic and non-alcoholic beverages. Founded in 2015, Triani produces and markets Octane, Mojo, Baron, and Seagram malt-based alcoholic beverages, as well as non-alcoholic products under the Hickson brand. It also markets alcoholic and non-alcoholic microbrewery beers from Brasserie les 2 Frères (Hickson, Série Découverte, and Charles-Henri), as well as produces several other alcoholic beverages for both the Canadian and American markets.
Olivier Primeau, newly appointed chief, branding and innovation of Prime, said, “I am thrilled and deeply proud of this major transaction, which represents the culmination of a goal I have ardently pursued since my initial investment in the company. With unwavering confidence, we believe that our combined expertise in sales, marketing, and production will serve as the catalyst to unlock Triani’s full potential, propelling Prime into a new era of growth across North America.”
“We are confident that the outcome of this transaction will lead to mutually-beneficial opportunities, capitalizing on our combined expertise, premium assets, and enhanced financial capacity through Prime’s public company status,” said Triani’s CEO, Tristan Bourgeois Cousineau. “The expansion of our processing facility to over 100,000 sf underscores our commitment to catering to a growing clientele, which includes the production of well-established brands. Our strategic alignment with Prime is expected to facilitate the expansion of our operations and expertise across North America.”
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