Food In Canada

Liquid I.V. enters the Canadian market

By FIC staff   

Business Operations Beverages Health & Wellness costco Hydration Multiplier Liquid I.V. product launch

Photo: Liquid I.V.

Liquid I.V., the number one selling powered hydration brand in the U.S., announced the launch of its Hydration Multiplier in Canada. Liquid I.V. is an electrolyte drink mix that is scientifically formulated to help restore electrolyte imbalances that occur through sport, travel and adventure to deliver improved hydration.

In 2015, Liquid I.V. launched in the U.S. Given the success, demand for this brand is on the rise in Canada, with more than half of Canadians surveyed saying they would be interested in trying Liquid I.V. In fact, despite 80 per cent of Canadians feeling it is important to stay hydrated, and the increasing focus on the health benefits hydration provides, 44 per cent still experience mild to moderate dehydration weekly.

“With science backed ingredients that deliver functional hydration and true to fruit flavour, there has been a massive demand in Canada to bring Liquid I.V. north of the border,” said Jostein Solheim, CEO of Health & Wellbeing Collective, Unilever. “We evaluated various factors including market-brand fit, culture-brand fit, consumers’ motivations, the stage of development of the functional hydration market and more when planning our expansion strategy. Canada was a natural fit and we are excited to see how Canadians respond.”

With one single-serving packet and 500 ml of water, Liquid I.V.’s Hydration Multiplier is a, travel-friendly and functional way to support rehydration.


Liquid I.V. is scientifically developed for accelerated hydration, to replenish electrolytes with five essential vitamins: B3, B5, B6, B12 and Vitamin C. Made with no artificial colours, preservatives and is Non-GMO.

Liquid I.V.’s Hydration Multiplier is now available on Costco shelves nationwide in the brand’s original flavour, Lemon Lime.

“Liquid I.V. and Costco have built an incredible partnership in the U.S. where our members keep the product in demand year-round,” said Peter Del Grosso, VP and general merchandise manager, Costco Canada. “We’re absolutely thrilled to evolve this relationship as the first retailer to deliver Liquid I.V. to Canada. No matter the season, sport, festival, travel or get together with family and friends, Costco members can now accelerate their hydration and live life to the fullest with Liquid I.V.”

Liquid I.V. will also be available online starting August.

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