Black Fly Beverages enters the Canadian RTD shot market
Food In Canada
Research & Development
Black Fly Beverages is taking a shot with their new Tequila Shaker Shots, launching the first ready to drink (RTD) tequila shot in Canada.
Black Fly is the first Ontario company granted distillery licence when they launched in 2005. Black Fly is competing with a foreign company that has been the only company making and selling RTD shots in Canada for the past 15 years.
Rather than a traditional 30mL shot, Black Fly Tequila Shaker Shots are served up in a big 50 mL test tube-style bottle for a very interesting reason — every 400mL wide-mouth Black Fly bottle starts out in a preform shaped like a test tube before it is made right in Black Fly’s plant into Black Fly’s signature bottle shape.
“Black Fly Tequila Shaker Shots are a Mexican-inspired tequila popper made Black Fly style with authentic and premium ingredients, including 17 per cent genuine Mexican tequila, real lemon and lime juices, refreshing soda and a hint of salt,” said Rob Kelly, co-founder of Black Fly. “I have been wanting to create a unique shot for the past 10 years, but it wasn’t until we moved into our new plant with all new bells and whistles that we had the ultimate flexibility to innovate, deliver and produce this exciting innovation and continue to expand our ever-growing line up if spirit mixed drinks all across Canada.”