Food In Canada

Hugo Boisvert to take over as new CEO of Nortera

By Food in Canada Staff   

Business Operations Fruit & Vegetables Nortera


Nortera CEO Daniel Vielfaure will retire in June 2024 after 24 years with the organization. His successor, Hugo Boisvert, will take up his duties, starting February 13.

“The members of the board and I would like to express our immense gratitude to Daniel for his exceptional contribution over the years as well as for his dedication and commitment, many achievements and exemplary leadership,” said Estelle Métayer, board chair. “His contributions in managing a high-performing business model have laid the foundations for his successor, Hugo Boisvert, who will take over leading Nortera’s growth in this dynamic industry. The entire team at Nortera and I thank Daniel and wish him a happy and well-deserved retirement.”

Boisvert had until recently been president of Perdue Farms’ prepared foods division in the United States, where he managed all aspects of operations, sales and marketing. Prior to Perdue Farms, he served as CEO of Maxi Canada and vice president and general manager of pharmaceutical manufacturer Pharmascience. He also spent more than 18 years at L’Oréal in a variety of Canadian and international leadership positions. Boisvert graduated from Bishop’s University with a bachelor’s degree in business administration and earned a master’s degree in marketing from Université de Sherbrooke. He also completed a general executive leadership program at INSEAD business school in France.

“I’m delighted to be joining a team recognized for its dynamism and excellence. This opportunity is an ideal match for my fields of interest and professional background. It will be a privilege to continue with Nortera’s plans for expansion, guided by shared values that are very important to me,” said Boisvert.


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