Food In Canada

Givaudan and Fiberstar partner to introduce plant-based texturizing ingredients in new markets

February 15, 2022  
by Food in Canada staff

Business Operations



Givaudan and Fiberstar enter into an agreement allowing Givaudan to commercialize and use Fiberstar’s natural, plant-based texturizing ingredient, Citri-Fi. The collaboration will support the expansion of Givaudan’s Taste & Wellbeing portfolio while extending Fiberstar’s geographic footprint and research & development opportunities.

The collaboration combines Givaudan’s broad customer reach in taste, sense, nutrition and health with Fiberstar’s expertise in the texturizing market space.

Citri-Fi is a clean label, non-GMO, vegan solution, free of commonly recognized allergens, that improves the texture, taste and stability of a variety of foods ranging from baked goods to meat alternatives. Citri-Fi is derived from soluble and insoluble orange and lemon fibres through a mechanical process that converts what was once a by-product of the citrus juicing industry into a sustainable, nature-friendly ingredient.

Serge Sabrier, global category director-Sense, Givaudan said, “Foodstuff texturizers are an important component in supporting our customers and delivering great food experiences to consumers. We are excited to be partnering with Fiberstar, expanding our sense texture offering that today is strong in oat and quillaia. Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturizers. Citrus fibre is a winning addition due to its high functionality and high consumer acceptance around the globe.”

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John A. Haen, President and CEO of Fiberstar, added, “We are enthusiastic about this new commercial agreement. With more than 20 years of experience in the natural texturizers space, we are excited to work with Givaudan to bring clean label texturizers and our extensive applications knowledge to a wider customer-base while also benefiting from Givaudan’s R&D expertise.”

In 2022, Givaudan will initially offer Citri-Fi ingredients in Latin America, and to selected customers in Europe. Outside of these areas, Fiberstar will continue servicing its current customer-base and global distributor network. Givaudan will also use Citri-Fi in its development work as it co-creates formulations with its customers. In the future, Givaudan intends to offer Citri-Fi as an ingredient across all markets around the world.

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