Food In Canada

Ferrara to buy Jelly Belly candy company

By Food in Canada Staff   

Business Operations Confectionery Editor pick Ferrara Jelly Belly

The Ferrara Candy Company signs an agreement to acquire the Jelly Belly Candy Company through CTH Invest, the lead holding company of Ferrara.

The proposed acquisition would combine Jelly Belly Candy Company’s more than 100 flavours of Jelly Belly jelly beans and gourmet specialty confections with Ferrara’s broad portfolio of sugar candies. Once the acquisition closes, nearly 800 global Jelly Belly employees and its facilities in California, Illinois, and Thailand will join the Ferrara organization. Jeff Brown, who is currently the executive vice-president of global operations and distribution of Jelly Belly, will become its CEO.

Jelly Belly Candy Company’s roots date back to its founding in Illinois in 1869 and it has continued to be family-owned and operated by the fourth, fifth, and sixth generations of the Rowland candy-making family. Its signature brand of Jelly Belly jelly beans has been one of the most loved and recognizable candy products in the world since its introduction in 1976. Its portfolio includes more than 100 flavours of its jelly beans and aother candies. The company is also well-known for its specialty retail confections, including jelly bean lines such as BeanBoozled jelly beans and Sport Beans Energizing jelly beans. Today, Jelly Belly distributes its products in more than 60 countries across five continents.

Headquartered in Chicago for more than 115 years and privately owned, Ferrara is a leading U.S. sugar confections company and the manufacturer of 20 brands such as Black Forest, Nerds, Sweetarts, and Trolli. Ferrara is a Ferrero related company.


“As we considered the future of Jelly Belly Candy Company, we have been steadfast in our commitment to create a win-win situation for our employees, consumers, and products,” said Herman Rowland, sr., chair of the board of directors of Jelly Belly. “When I met with the Ferrara team, I recognized a like-minded group that shares our knowledge and passion for the candy business and has the talent and resources to grow our products and the careers of our people around the world. I am confident of the continued success of Jelly Belly as part of the Ferrara portfolio.”

“We are excited to bring Jelly Belly’s imaginative products and talented team into the Ferrara community,” said Marco Capurso, CEO of Ferrara. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for quality, reliability, and customer service. We look forward to working together to build on the success of all our brands.”

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