Dubreton’s agreement empowers independent Que. producers to meet California’s animal welfare standards

DuBreton signs an agreement with independent breeders who are affected by the crisis in the pork industry, enabling them to convert their farms to the production of animal welfare-certified pork meeting the new California standards (Proposition 12).

This agreement offers independent producers an alternative market. DuBreton’s producers are remunerated on a cost-of-production basis, in addition to a bonus paid according to the type of pork produced.

“The regulations and costs associated to the collective distribution of pork in Quebec are slowing down the individual initiatives of many companies and have already forced DuBreton to procure its Certified Humane animal welfare-certified pigs from outside the province. To maintain independent pork production in Quebec, we need to develop, innovate, and take risks, and that’s what we’re doing by announcing an agreement with 10 independent Quebec producers that will ultimately give them access to the California market,” said Vincent Breton, CEO.