Food In Canada

Barry Callebaut appoints Peter Feld as CEO

By Food in Canada Staff   

Business Operations Confectionery Barry Callebaut Editor pick

Barry Callebaut’s board appoints Peter Feld (57, German national) as the new group CEO, with immediate effect. Feld succeeds Peter Boone, who is stepping down for personal reasons.

“We are delighted that Peter Feld, a seasoned leader with over 30 years’ experience at top global consumer goods and services companies, is joining Barry Callebaut. His track record with international brands is exceptional. In addition, he has many years of experience in the food industry. This unique combination makes him the ideal person to further develop Barry Callebaut successfully with a focus on sustainable growth,” said Patrick De Maeseneire, chair of the board of directors.

Feld, previously CEO of Jacobs Holding, has leadership experience in companies on almost every continent. He headed GfK, one of the world’s leading market research companies, and WMF Group, a premium cookware and professional automatic coffee machine maker for private and professional customers. Additionally, he gained decades of experience in leading positions in the consumer goods industry, namely at Procter & Gamble, Johnson & Johnson and Beiersdorf. As former vice-president of the German Brands Association, he has also played a key role in driving forward the topic of sustainable development for the industry. Feld holds a master’s degree in mechanical engineering from RWTH Aachen.

“It is a great honour to assume responsibility as CEO of Barry Callebaut. Chocolate is a life-long passion, even more so as I started my career in the food industry. I am very much looking forward to bringing my leadership experience to Barry Callebaut and am excited about writing the next chapter of our success story together with the entire team,” said Feld.


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