Balzac’s Coffee Roasters partners with Acosta Canada
By Food in Canada StaffBusiness Operations Beverages Acosta Canada Balzac's Coffee Roasters Editor pick
Balzac’s Coffee Roasters partners with Acosta Canada, a national broker to the retail channel. The partnership will be key to driving Balzac’s retail growth through Acosta’s extensive reach and customer solutions.
“As we look forward to embarking further on our growth journey, we couldn’t think of a better sales team than the experts at Acosta to help foster our expansion,” says Sonya Aquilina, vice-president of sales at Balzac’s. “Acosta has the experience and the resources we trust will make our national growth vision a reality while we become even more customer-centric.”
“As an already beloved brand with their loyal customer base, we are thrilled to be partnering with Balzac’s to further their sales growth across Canada,” says Brian Rafuse, VP-business development at Acosta Canada Corporation. “With our resources and expert ability to analyze customer trends and insights within the grocery and speciality channels, we look forward to supporting Balzac’s market share growth.”
Balzac’s and Acosta will work together to bring forth strategically aligned joint business plans with retailers. By aligning with retailers’ goals, and then seeing those plans come to life at store level, Balzac’s aims to see shoppers convert into buyers, allowing them to savour the European-inspired brand in their own homes.
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