Arva Flour Mills acquires Red River Cereal Brand from Smucker Foods
By Food in Canada StaffBusiness Operations Grain & Oilseed Milling Arva Flour Mills Editor pick Red River Cereal
Arva Flour Mills, North America’s oldest continuously operating commercial flour mill, acquires the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co.
“Since acquiring Arva Flour Mills last Fall, hardly a day went by at our retail store without a customer asking if we carried Red River Cereal. This prompted our initial research, and we soon came to the decision that this iconic, nearly century old brand would be a natural fit alongside the historic, Arva Flour Mills Brand,” said owner of Arva Flour Mills, Mark Rinker. “”We know that the countless customers who used to start their day with Red River Cereal share in our excitement to get this beloved brand back on store shelves.”
In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe to include cracked wheat and rye. The mill is in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients. Cracking the grain will result in a more creamy texture.
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