Meet HPP Canada, the world’s first plant-based HPP toller
HPP Canada is the first plant-based toller in the world. It is experiencing a growth trend due to Vancouver consumer demand for a healthy lifestyle and plant-based diets.
The company has been in business for nearly three years and switched from another HPP supplier to Hiperbaric (upgrading to a larger machine: 300 L) and focusing on plant-based tolling.
Patricia Truter, HPP Canada president, said, “The most important service to customers is to be able to help them with packaging and formulation and new product development ideas and solutions. Hiperbaric’s research team is indispensable in this regard.”
The company provides HPP tolling services to large and small businesses including startups as they understand their business needs and don’t require specific quantities to be produced.
All in the family
Truter was familiar with HPP, as her family owns a HPP tolling facility in South Africa. She said they helped solve a salmonella outbreak several years ago in South Africa in which 100 people died. HPP inactivates food-borne pathogens like salmonella, E. Coli and listeria, providing food safety, in addition to nutritional and shelf-life benefits.
“I became intrigued as I love new technologies. I looked at the market and was surprised that there were no tolling facilities on the West Coast of Canada. The only other tolling facility in Canada available to producers is in Montreal,” she said.
Most of their customers are juice and beverage manufacturers but since HPP has helped many producers extend shelf life, they have seen growth in many new RTE foods, dips and sauces. They also work with startups who are “looking to spread their wings” and distribute their products in Ontario and the U.S.
“Vancouver is known for being very diverse and following a healthy lifestyle. Plant-based diets are becoming increasingly popular and are growing at a tremendous rate,” Truter said.
HPP Canada is growing, Truter said, as more businesses are learning about HPP as a tool to extend shelf life and ensure food safety. Truter added she switched from another HPP supplier to Hiperbaric “due to the great after-sales service and the unbelievable technical and comprehensive support we receive.”
Growth and innovation
HPP Canada’s future plans are all about growth and innovation.
“We want to develop in-house products for our customers, such as large bags containing chickpea dip base, and other products that customers can change to make their own individual dips, spreads and sauces. We are also setting up a bottling facility and other co-packing facilities to help our clients that wants to use HPP in the future. We are also looking at a second HPP machine before the end of 2021.”
HPP Canada’s customer Plant Veda, which recently went public on the Canadian stock exchange, produces plant-based milk, yogurt and coffee creamer using HPP.
They use HPP Canda for their tolling services because of their “flexibility, quality and friendliness,” said Sunny Gurnani, CEO of Plant Veda. “We grew the company producing very small quantities and Patricia (Truter) has been very supportive in this process.”
The plant-based food market is in the early stages and growing as consumers demand healthier options. The global plant-based dairy market is expected to reach $21.52B in 2024. HPP can help fuel this growth by providing food safety, extended shelf life, clean labels and nutritious plant-based foods and beverages for all to enjoy.
This article was originally published on Hiperbaric.