Post launches cereal to promote sleep

Post Consumer Brands introduces Sweet Dreams, the first ready-to-eat cereal designed to be part of a healthy sleep routine while still satisfying nighttime food cravings.

Sweet Dreams comes in the two flavours of Blueberry Midnight and Honey Moonglow, comprising whole grains, a nighttime herbal blend and vitamins and minerals including zinc, folic acid and B vitamins to support natural melatonin production.

“More than ever, consumers are looking to embrace acts of self-care, particularly as it relates to bedtime routines and we believe a relaxing bedtime routine is key to a good night’s sleep,” said Logan Sohn, senior brand manager. “As a brand that’s been helping early risers crush their morning routines for over 100 years, we’re thrilled to now help fans also establish healthy nighttime habits by providing a nutrient dense before-bed snack made to support a sleep routine they could only dream of until now.”