Coca-Cola partners with League of Legends, launches new flavour

Coca-Cola launches a new limited-edition flavour in collaboration with Riot Games, the publisher and developer of League of Legends. Coca-Cola Ultimate is the company’s first collaboration with a gaming company on a Coca-Cola flavour.

“We’re excited for players to taste the new flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, head of business development and partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.”

League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions.

Players will be transported to the Coca-Cola Creations Hub by scanning the QR code on a Coca-Cola Ultimate bottle or can. One offer available now on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing players to view themselves in the style of League of Legends emotes for social sharing.

“This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavour that reinforces our shared mission to put fans and players at the forefront of everything we do,” said Oana Vlad, senior director, global strategy at the Coca-Cola Company.