Food In Canada


Niagara Natural Fruit Snack Co is now part of the SunOpta family

SunOpta Inc. has acquired Niagara Natural Fruit Snack Company, which is based in Southern Ontario and manufactures all-natural fruit snacks for private label and co-pack applications

Toronto – SunOpta Inc. seems to be on a buying spree. The company, which acquired a U.S. firm just late last month, has announced another acquisition.

(To read more about the acquisition in July, click here: “SunOpta acquires California-based frozen fruit processor.”)

NiagaraNaturalFruit350x350This time the company is based in the Niagara Region in Southern Ontario and is called Niagara Natural Fruit Snack Company Inc. The acquisition is valued at US$6.7 million.

“We see product innovation opportunities in healthy and organic packaged fruit snacks, but also in fruit-based ingredients and new products focused on main stream snacking,” says Steve Bromley, CEO of SunOpta.

“Our ongoing investment in new product development plays a key role in our growth strategy, and the fruit snack category is a great example of a category where we intend to provide innovative products for existing and new customers.”

Niagara Natural manufactures healthy, non-GMO and organic fruit snacks for private label and co-pack applications. The all-natural fruit snacks come in various shapes, sizes, flavours and packaging formats, and contain only 100% real fruit with no added sugars or corn syrup and no artificial colours, flavours or preservatives. Established in 2009, the company now has a 68,000-sq.-ft. production facility  equipped with the latest in extruded fruit snack production technology. The company also has the Niagara Natural Fruit Snack UK division, which consists of both a sales office and warehousing in England.

In a statement SunOpta says with the new company in its stable it will extend its market presence in fruit snacks and will now have manufacturing operations in both the east and west of Canada. This will mean improved customer service capabilities and enhanced operations and logistics.

Niagara Natural is expected to generate approximately $10 million in revenue in 2015 and has approximately 35 employees, all of whom are expected to join SunOpta.

Niagara Natural’s founder, John Boot, is the company’s president and will lead SunOpta’s combined fruit snack category.

“Joining SunOpta allows us to leverage their global platform and combine our innovation pipelines, which should enable us to reach new customers and offer existing customers enhanced capabilities,” says Boot.

“Combining our existing fruit snack platform creates a strong market leader in the growing fruit snack category.”

Images from Niagara Natural Fruit Snack Company website.

Deanna Rosolen

Deanna Rosolen

Managing Editor, Food in Canada
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1 Comment » for Niagara Natural Fruit Snack Co is now part of the SunOpta family
  1. Daniel Mandel says:

    The unique features of this product will provide the following benefits for consumers everywhere:
    • A healthy, chewy snack food for children and adults.
    • Children will be excited to explore the variety of interesting shapes while eating their snacks.
    • Parents and children will learn more about the fields represented by snacks by reading the fun facts printed on the packaging.
    • The tools and equipment will be entertaining for children, while their parents will appreciate the fact that this snack is made from 100% fruit with no added sugar.
    • The snack is also gluten-free and made with no nuts, so parents do not have to worry about children with allergies when eating this snack.
    This great new snack needs to be on the shelfs in stores all around Canada and with your help it will be and we will all benefit from it. Please contact me for more information and for accesses to my website to really get to know his new Snack.
    Daniel Mandel. Email: [email protected] Cell: 403-866-7208

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