Former ‘Bachelorette’ Kaitlyn Bristowe launches her wine in Canada
Canada’s own Bachelorette, entrepreneur and wine enthusiast, Kaitlyn Bristowe, has launched her wine label, Spade & Sparrows, in Canada. Since the label’s original release in June 2019, Spade & Sparrows has only been available for purchase online in the US and Kaitlyn has been eagerly anticipating being able to offer it to her Canadian fans. It is now rolling out in liquor stores across Western Canada, with Bristowe’s home province of Alberta being the first to get their hands on it.
In true Bristowe fan fashion, when retail sales launched on August 22 at eight Wine and Beyond locations across Alberta, there were (socially distanced) line ups around the store before doors opened. Twelve hundred bottles were sold in 10 minutes and 6000 bottles were sold in the first 48 hours, making this one of the most successful new wine launches in the province.
“The support of my Canadian Vinos has meant the world to me,” said Bristowe. “By rallying for the release of Spade & Sparrows in Canada on social media, industry leaders listened and finally took a chance on us. I am so thrilled for the opportunity to bring my wine home to my Canadian fans and that they are the first to be able to purchase in store.”
Spade & Sparrows 2.0 second vintage was released on June 23, 2020, and features a Pinot Noir, Pinot Grigio and Rosé blend from California. Spade & Sparrows is now available at all Wine and Beyond locations across Alberta. Next to launch is Saskatchewan on September 2, and British Columbia on September 13. Manitoba dates are still to come. Bristowe’s goal is to have Spade & Sparrows available in all Canadian Provinces by early 2021. For more information on store locations, please visit: https://kaitlynbristowe.com/pages/wine-locations.