Lay’s kicks off 2021 with logo and packaging change – highlighting made in Canada

Lay’s new and modern look elevates the brand’s fan-favourite flavour cues, dials up appetite appeal and celebrates being made in Canada.

The significant rebrand officially launched on November 30th, 2020. Some of the notable changes to the new bright and eye-catching design include:

• Radiating rings in a range of vibrant colours across the entire portfolio of flavours, representing the magnetic pull towards the delicious taste of Lay’s.
• Bigger and bolder pictures that feature key ingredients on the front of the bags. The flavour story continues on the back with more vibrant imagery and words that inspire crispy and delicious tastes—from sweet and smoky Barbecue to creamy and savoury Sour Cream and Onion, and more.
• The Lay’s brand is proud to be made in Canada and this new packaging design features an even larger “Made in Canada” logo as a badge of honour on the front of each bag of delicious chips.