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New line of Go Pure snack bars available in Canadian supermarkets


May 8, 2020 – Biscuits Leclerc, a Canadian company, has introduced its new line of Go Pure snack bars made of a combination of fruits and oats.

The bars are now available on the Canadian market. They are made from an apple and date base, real fruit and whole oats.

In addition to containing no trans fats or artificial flavours or colours, every bar contains 8 grams of whole grains and is a source of fibre. Sixty to 70 per cent of the sugar content (depending on the variety) comes naturally from fruit.

The bars sell from $2.99 to $3.29 for a box of five bars and are available in six flavours (raspberry, strawberry, coconut and pineapple, banana and strawberry, and cherry and Concord grape).

“This new product line adheres to our business vision and the future development strategy of our national brand,” said Marie-Josée Massicotte, communications director and brand manager at Groupe Leclerc. “This concept allows us to offer new products made from healthy ingredients including fruit and oat.”

The bars are available at supermarkets nationwide.

Leclerc Group has more than 1,400 employees and eight ultra-modern plants, located in the François Leclerc industrial park in Saint-Augustin-de-Desmaures; in Hawkesbury and Cornwall in Ontario; in Montgomery, Penn., in Kingsport, Tenn., and in Phoenix, Ariz..


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