May 8, 2020, La Madeleine, Fra. – Roquette, a global leader in plant-based ingredients and a pioneer of plant proteins, has announced the development of a new brand identity for its range of NUTRALYS® plant proteins, a sustainable source of innovative plant proteins.
The NUTRALYS® range of plant proteins now expands beyond pea and into other sources such as fava bean and wheat.
The company has launched a new website: NUTRALYS®Plant Protein by Roquette, and a LinkedIn page where customers and consumers will be able to find latest news, product information, insights from Roquette experts and much more.
“Customers are looking for personalized content and solutions, and that is exactly what we want to provide,” said Jean-Philippe Azoulay, vice president of pea and new proteins business Line at Roquette.
“Building on the strength of the NUTRALYS® brand, we want food producers to consider this NUTRALYS® site as a new source of inspiration to help them develop a new plant-based cuisine and gastronomy.
“Our new LinkedIn page will provide regular updates on our latest innovations in the field of plant proteins and much more. With these new information and exchange platforms, we will improve customer experience by means of a stronger online link with food producers and with end-consumers too.”
Roquette has more than 40 years of experience in plant protein research and production and is a pioneer in the sector of plant-based specialty proteins for food, nutrition and health markets. The company currently operates in more than 100 countries and employs 8,600 people worldwide.
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