McCormick acquires French’s, Frank’s RedHot Hot Sauce
McCormick & Company acquires Reckitt Benckiser's Food Division for US$4.2 B; French's Ketchup production to stay in Canada
Food In Canada
Sparks, Md. – McCormick & Company Inc. has acquired Reckitt Benckiser’s Food Division (RB Foods) for US$4.2 billion.
In a statement, McCormick said the acquisition includes brands such as Frank’s RedHot Hot Sauce, a number-1 selling hot sauce in Canada and the US; French’s Mustard, which is also a number-1 selling condiment in Canada and the US; and Cattlemen’s BBQ Sauce, a leading BBQ sauce in the US.
McCormick says the acquisition means several top brands in “key flavour categories” are now part of the McCormick stable of products.
The company adds that the acquisition increases its “potential for growth globally” and that it also plans to grow Frank’s RedHot Hot Sauce into a global brand.
The statement says the acquisition means “combined pro forma 2017 annual net sales are expected to be approximately US$5 billion.”
McCormick says it will integrate RB Foods into its Consumer and Industrial segments and it “will retain the brand names of French’s, Frank’s RedHot and Cattlemen’s.”
In an article on CBC.ca (“New French’s owners plan to continue Canadian Ketchup production,” July 19, 2017) French’s president, Elliott Penner, says “the decision to sell the French’s business to McCormick was made ‘solely on the basis that a larger food focused company could extend the brands and support the business better than the current ownership.'”
RB Foods also says in the article that it doesn’t foresee changing its commitment to continue producing French’s Ketchup in Canada.
The transaction is expected to close later this year.