May 15, 2020, Toronto, Ont. – Gay Lea Foods Co-operative Limited has surprised families and front-line grocery store workers across the Greater Toronto Area with baking kits as a thank you from its farming families while encouraging people to #bakehappytogether.
Gay Lea is Canadian dairy co-operative with members on approximately 1,400 dairy farms across Ontario and Manitoba.
In the coming weeks, the co-operative will also surprise families with baking-inspired puzzles to help keep them busy.
The company is also making special deliveries to those on the front-lines who help get food on the tables of Canadians every day.
“Delivering quality dairy and food products and encouraging Canadians to #bakehappytogether are part of our DNA – and bringing joy to people in our communities is one of the ways in which we can say thanks while helping people get through these challenging times,” says Michael Barrett, president and CEO of Gay Lea Foods. “Baking is not only fun and delicious but also very therapeutic. We believe in the joy of baking and are excited about surprising communities with something fun to do while staying home.”
Gay Lea Foods consulted with child and parenting expert Cindy Smolkin of Connected Parenting to share her perspective.
“Baking is undoubtedly an amazing way to reduce anxiety, bring people together, and create happiness,” says Smokin, a child and family therapist. “Now more than ever, as we crave connection and comfort, I recommend baking for its tactile benefits and also as a tool to help overcome stress and promote wellness.”
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