Toronto grocer giving hospital workers discounts at new store
By Food in Canada
Food In Canada Business Operations Fruit & Vegetables Bake & Snack Food Health & Wellness Meat &Poultry Fresh City
April 7, 2020, Toronto, Ont. – Fresh City, a provider of organic, sustainable and seasonal fresh food in Toronto, has opened a new 5,500-square-foot store at Bay and Gerrard streets and will be giving discounts to workers at nearby hospitals.
Founder and CEO Ran Goel said, “Our purpose is to create a better life through food. At this unprecedented time, we want to make it easier for hospital workers and nearby residents to have safe access to food. This location is steps away from five iconic hospitals and opening now is one way that we can thank the hospital staff for everything they are doing.”
Fresh City is offering all hospital workers a 10-per-cent discount on grab-and-go fresh-prepared items and single beverages.
“It is the least we can do,” said Goel. “They are the ones who are putting themselves at risk and working overtime during this crisis. They are our healthcareheroes.”
Fresh City has fresh, organic produce, handmade and pre-packaged prepared foods, freshly baked bread and pastries from Mabel’s Bakery, meat from The Healthy Butcher and drip coffee from Propeller Coffee. The store also features a natural health and wellness supplements section.
Fresh City says it is committed to transparent sourcing of organic, sustainable and seasonal food from farmers, makers and suppliers who make a positive impact on the local economy.
“After we beat COVID-19, customers can look forward to a Healthy Butcher meat and fish counter, as well as a Mabel’s service counter where they can purchase soups, paninis and sandwiches, as well as salads, side dishes and meals by weight,” said Goel.
The opening marks Fresh City’s eighth location across all three brands under the company’s umbrella. The open-concept store was designed by Rochelle Moncarz of Snyder Architects and features a modern look with clean lines. Underground parking is available on-site.
Fresh City, founded in 2011, runs Canada’s largest commercial city farm in Downsview Park, and also farms at Baka on Highway 427.
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