Kristina Farrell named new Food and Beverage Canada CEO

Food and Beverage Canada’s board appoints Kristina Farrell as CEO.

“Kristina brings an extensive knowledge of government relations and agri-food policy to Food and Beverage Canada (FBC-ABC),” said Robert Eiser, FBC-ABC co-chair and President of LUDA Foods. “Kristina’s innate ability to work with stakeholders at all levels, as well as her thoughtful and strategic approach to issues will allow the organization to continue to act as the go-to national voice for thriving food and beverage manufacturers in Canada”.

“It is an honour the board of directors has entrusted me with this role. Having worked with the association for the last number of years, I look forward to the opportunity to lead its work on industry priorities, and in supporting a strong food and beverage manufacturing sector,” said Kristina Farrell.

Prior to joining FBC-ABC, Farrell worked in government relations and public affairs, where she supported the organization in its advocacy and communications, as well as in government. Last spring, she assisted with the design and implementation of the industry campaign around the Emergency Foreign Worker Program, which led to changes to the Temporary Foreign Workers (TFW) Program. She was included in The Hill Times Top 100 Lobbyists list for 2023.

Farrell will begin her role as CEO from July 4, 2023.