Flow partners with Joyburst in three-year manufacturing deal

Flow Beverage enters into a three-year manufacturing agreement with Joyburst Beverages.

Flow will produce 15 million Joyburst Hydration branded beverage units annually at its Aurora, Ont., production facility.

Launched in 2022, Joyburst is a better-for-you beverage company offering premium hydration energy drinks globally.

Joyburst Hydration products are offered in Tetra Paks and are available in three flavours.

“Joyburst is developing a very unique offering in the enhanced hydration market and we are delighted they have chosen to work with Flow to get Joyburst Hydration Tetra Paks in the hands of consumers across North America. Our Aurora production facility is ideally suited to help Joyburst reach its production goals and has the expansion potential to grow alongside our partners. This manufacturing agreement also helps Flow unlock value in relation to our Aurora production facility which, as previously disclosed, is currently in the process of being divested,” said Nicholas Reichenbach, CEO of Flow.

“With the successful launch of Joyburst energy drinks, we are now looking to bring our value proposition to the hydration category. This commitment with Flow is a reflection of how well our retail partners have embraced Joyburst Hydration, which has been particularly strong in the female hydration segment of the market,” added Brad Woodgate, founder and CEO of No Sugar Company, Wellnx Life Sciences and Joyburst.