Food In Canada

Flourish unveils new look

By Food in Canada Staff   

Business Operations Grain & Oilseed Milling Editor pick

Flourish releases new flavours for its protein pancake and waffle mix line-up and a refreshed brand look.

In partnership with design agency, Pigeon, Flourish’s new look includes an updated logo, vibrant packaging designs with a modern aesthetic.

“After months of planning and creative collaboration, we are thrilled to reveal Flourish’s revitalized visual identity,” said Andrew Maida, founder, Flourish. “Our updated branding reflects our ever-evolving commitment to innovation while providing nutritious breakfast solutions that delight both taste buds and hearts.”

“We wanted to create a brand that breaks through at shelf, injecting positivity into the packaging with a bold, modern design,” added Sienna Skelton, design director, Pigeon Brands. “Recognizing the challenge of balancing joy with nutrition, we designed Flourish to reflect the positive feeling you have when you make healthy choices. The previous packaging delivered on the functional aspect of what the brand offered but we wanted to enhance the emotional benefit.”


Additionally, Flourish adds a blueberry and apple cinnamon whey-based mix and blueberry plant-based mix to it lineup of high-protein, low-sugar pancakes.

This spring, Flourish will introduce two new products – Flourish Protein Mug Cakes and Sugar Free Maple Flavoured Syrup.

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