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Brick Brewing enters licencing agreement for Seagram Coolers

Seagram Coolers brand enters Quebec market through deal with Blue Spike Beverages

Kitchener, Ont. – Brick Brewing Co. Ltd. has entered into a licencing agreement for its Seagram Cooler brand with Montreal-based Blue Spike Beverages.


Under the agreement Blue Spike will produce the cooler brand at its Terrebonne, Que. facility, and will distribute it in the Quebec market.


“We’re delighted to partner with Blue Spike to launch and grow the Seagram Cooler brand in Quebec,” says George Croft, president and CEO of Brick Brewing. “Combining the successful national brand of Seagram Coolers with Blue Spike’s strong position and track record in the Quebec ready-to-drink category is an outstanding combination. This long-term agreement will enable us to launch Seagram Coolers into the Quebec market this coming year.”


Kitchener-based Brick Brewing is Ontario’s largest Canadian-owned and based publicly held brewery. Blue Spike Beverages has a large distribution network in Quebec, as well as in the U.S. Its other brands include Mojo, Octane 7.0, Mojo Shot, and Mojo Sangria, and it holds the Canadian licence for the Laura Secord brand for alcoholic beverages.

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