Bel Canada promotes two executives

Bel Canada promotes two executives. Marie-Ève Robert is now vice-president of marketing and CSR. Chantal Pelletier takes charge as brand director, GoGo squeeZ.

Marie-Ève Robert joined Bel Canada Group in 2013. Since her arrival, she has held several positions on the marketing team and has been vice-president since 2020. An active member of the management committee, she is responsible for business objectives related to brands such as Babybel, Boursin and The Laughing Cow. Robert heads up the marketing team, which includes managing communications and public relations for the brands as well as the corporate social responsibility (CSR) unit, which is at the heart of the business.

Before joining Bel Canada Group, Robert acquired extensive experience as a brand manager for Molson Coors Canada and Saputo Bakery, and as client service director at FCB Global.

Chantal Pelletier.

With over 20 years of experience as a marketing manager in Quebec and Canada, including three years as brand manager at Bel Canada Group, Pelletier embodies a real passion for creating innovative strategies and reaching business objectives for the brands she manages. As part of Bel Group Canada since 2015, she has contributed to the growth and evolution of the company and the brands she managed. She will now be responsible for the growth of the GoGo squeeZ brand in Canada, after her contribution to the success of Boursin and The Laughing Cow.