Toronto – If you purchased Polar Ice Vodka recently, you might have noticed something missing.
As a tribute to International Polar Bear Day, which was on Feb. 27, the company removed its iconic polar bear from the label.
The limited edition bottles were purposely asking the question: Where’s the bear? The company is hoping to help increase awareness about the declining polar bear populations in arctic Canada.
Polar Ice did partner with Polar Bears International on the initiative. For more information on the organization, visit: www.polarbearsinternational.org.
The Limited Edition “Bearless” Bottles for Polar Ice Vodka and Polar Ice 90° North Vodka are currently available across Canada, excluding Quebec and Saskatchewan. Consumers will find informational neck-tags on the bottles about the cause, and a variety of ways they can take action to help.